Two Cannes play at that game! Jessica Wright strolls hand in hand with hunky male model on French coast... after ex Ricky Rayment moves on with Marnie Simpson

One-upmanship appeared to be order of the day on Monday afternoon as Jessica Wright hit the beach with a muscular male model – days after ex-boyfriend Ricky Rayment was seen locked in a passionate embrace with Geordie Shore star Marnie Simpson.

The TOWIE star is currently in picturesque Cannes, where she’s been shooting a new campaign for her Lipstick Boutique fashion range.

Strolling hand in hand across the sweeping stretch of French coastline, Jessica and her hunky companion were in good cheer as the shoot got underway.

Steal Jessica's style in a plunge neck skater dress
 One of the best parts of having your own clothing line must be getting to shoot the campaign images on an exotic beach.

And Jessica Wright looks like she's having a great time as she models her latest collection for Lipstick Boutique. The bonus is, of course, that we get to have a glimpse of what she's got in store for us next season.

Jessica's designs are always sexy, always feminine and are always cut to make the most of womanly curves. This little black dress is a case in point. Not only does the fit and flare silhouette accentuate her tiny waist but the plunging neckline certainly shows off her decolletage to its best advantage.

Sadly Jessica's new range isn't available to buy yet but if you want to take a look at the current collection then click the link (right) to Lipstick Boutique. But for those who want a similar dress in time for the weekend we've picked out some plunging options from the virtual high street that will do the trick.