The Pretty Hurts hitmaker, who participated in a meat-free challenge with husband Jay Z in December 2013 in a bid to adopt ''a healthy lifestyle,'' has teamed up with her personal trainer Marco Borges for the new venture, 22 Days Nutrition, which will provide customers with organic, plant-based, gluten-free, soy-free and dairy-free meals for three weeks.
The 33-year-old star, who is close friends with lifestyle guru and clean-eating advocate Gwyneth Paltrow, said in a statement: ''I am so grateful that I took the challenge and credit Marco with leading by example. He is the most energetic person I know and it's all because of his decision to live a healthy lifestyle. He came up with a great program to get people motivated to make better nutritional choices. I am excited to partner with him.''
The meals will range in price from $9.76 to $16.50 each and Beyoncé is confident anyone will be able to stick to the programme. She said: ''All you have to do is try. If I can do it, anyone can.''
Beyoncé and Jay Z decided to eat vegan food for 22 days shortly before his birthday in late 2013. The 45-year-old rapper explained the reason for their experiment on his blog at the time, writing: ''Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you've found the way.
''This all began a few months back when a good friend and vegan challenged me to embrace a 'plant-based breakfast' everyday. It was surprisingly easier on me than I thought. ''It just feels right! So you can call it a spiritual and physical cleanse.''
Source: timeslive
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